JOGO - Audience Buyer Journey (ABJ) Framework
Essence of Marketing (ABJ Core)
Objective: Reach the right person, with the right message, at the right place, at the right time.
Marketing is simple it's all about sharing the right message to the right person at the right time and at the right place
Element
Definition
Right person
Targeting
Right message
Creativity
Right place
Platform
Right place
Funnel
JOGO ABJ Strategic Phases
(It’s all about laying the foundation of your brand with purpose)
(It’s all about turning satisfaction into advocacy)
(Only if applicable) (It’s all about rewarding loyalty and creating habits)
This operational framework is the foundation of JOGO’s full-funnel marketing: from strategy to performance, from inspiration to retention.
