Who We Are
We’re not a marketing agency. We’re a performance ecosystem.
The Illidan Group Story
Illidan Group wasn’t built to win awards.
It was built to generate leads — at scale, across verticals, with one obsession: performance.
We didn’t start by pitching services.
We started by building our own brands.
Our own sites.
Our own funnels.
We tested. We failed.We scaled.
And once we had a model that delivered results, not slides, we built Back Me Up.
Back Me Up
Lead Generation. Vertical by Vertical.
Back Me Up is our industrial engine, a high-output lead generation lab that creates demand in niches most agencies avoid:
Immigration & legal services
Education & language certifications
Real estate (viager, rentals, acquisition)
Security training & professional certifications
Energy renovation and more
- We don’t just generate leads, we generate qualified intent.
- Back Me Up handles all the media buying, CRM systems, retargeting flows, and landing page ecosystems behind the curtain
- It’s our proof that performance can be productized.
Then Came JOGO
Brand Thinking Meets Performance Execution.
After building hundreds of campaigns under Back Me Up, we realized something:
Cold leads are good.
Brand-aligned leads are better.
But performance + brand? That’s unbeatable.
So we built JOGO — our creative & strategic arm — to help service-based businesses:
- Design ABJ-ready systems (Audience Buyer Journey)
- Build conversion-compliant landing pages & websites
- Launch scroll-stopping social media
- Connect creative to media to automation, seamlessly
At JOGO, we turn your savoir-faire into recognition, your audience into believers, and your brand into a system that scales.
Illidan Today
The Jungle Has Grown.
Illidan Group is now the backbone behind JOGO and Back Me Up, a full-stack performance marketing ecosystem that handles:
Brand strategy
Lead generation & media buying
Marketing automation & CRM
Website & funnel development
UGC production, moderation, and call centers
From raw traffic to branded experience, we manage the entire journey, with one obsession:
Want to Work With Us?
We
don’t do buzzwords. don’t do fluff. build systems that convert.
Have Any Project on Your Mind?
Great! We’re excited to hear from you and let’s start something
