JOGO - Audience Buyer Journey
(ABJ) Framework
Essence of Marketing (ABJ Core)
JOGO - Audience Buyer Journey
(ABJ) Framework
Essence of Marketing (ABJ Core)
Marketing is simple it's
all about sharing the
Right message to the
Right person at the right time
And at the right place
Element
Definition
| Right person | Targeting |
| Right message | Creativity |
| Right place | Platform |
| Right time | Funnel |
