MAZAO
REAL ESTATE
MAZAO
Let's start
A great work
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MAZAO
MAZAO
Simplify your business.
Mazao is a new real estate agency based in Paris. With hundreds of agencies already competing for visibility, Mazao needed to make a strong first impression and prove hyper-local expertise from day one.
How to position a new player as a serious, tech-savvy, and neighborhood-focused agency in a crowded and traditional market?
Build the entire brand from scratch and create a lead acquisition engine rooted in local trust, digital innovation, and clear messaging.
So we built a bold and emotional creative platform based on four pillars:
Logo and visual guidelines
Color palette, typographies, and tone of voice
Business cards, sales brochures, digital booklet
A clean and intuitive website optimized for conversion
What We Solved
We gave Mazao a modern yet reassuring image to stand out as a credible player in the Paris market, both online and offline.
To generate trust and engagement, we launched a content-led campaign strategy:
Mazao Barometer: Real-time property value data by arrondissement (plugging French Government Data API)
DCO Ads: Dynamic creative personalized by city or neighborhood
Expert content: Apartment viewing videos and Mazao agents explaining market trends
We designed a senior-optimized experience: large fonts, clean interface, warm tones, and simplified lead forms. Every element built for clarity and comfort.
A short property qualification form (type, size, etc.)
Email collection
A results page with a second form requesting full contact info to get matched with an agent
Once trust was sparked, we re-engaged visitors with playful and compelling content
Email automation with pre-filled forms for re-entry into the funnel
Campaign highlighting Mazao’s fixed, reduced commission model
CTA-rich creatives built around urgency and simplicity
Meta leads: 122
Top-performing campaign CPL: 94 D
Average cost per lead: 156 D
Total media spent: 19,126 D
In a month, Mazao became a recognizable brand with strong local perception and a digital-first positioning.
We built not only visibility, but a real pipeline of qualified sellers, laying the foundation for long-term growth.
