The Brief

Support the UK-Accredited University in Dubai in driving quality student enrollments across multiple global regions through digital performance marketing

Regions:

• GCC, South Asia, Africa (Francophone + Sub-Saharan), Levant, and Domestic UAE.

Main Challenges

• Diverse regional markets with different education needs and behaviours.
• High competition from local and international universities.
• Lead quality was inconsistent across channels and markets.