Viager Privilege
REAL ESTATE
Viager Privilege
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Viager Privilege
Viager Privilege
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Viager Privilège helps elderly homeowners in France sell their property while continuing to live in it. It's a complex, emotionally charged decision.
The viager sector speaks a conservative, institutional language. Ads feel outdated and disconnected from the aspirations of today’s seniors. Lead generation was stagnant, and the audience skeptical..
The viager sector speaks a conservative, institutional language. Ads feel outdated and disconnected from the aspirations of today’s seniors. Lead generation was stagnant, and the audience skeptical..
We believed elderly people didn’t need to be spoken down to, just spoken to differently. So we built a bold and emotional creative platform based on four pillars:
Humorous explainer content using a “Canard Enchaîné”-style comic strip
Joyful lifestyle visuals featuring elderly people in liberating, surprising moments
Authentic testimonials from actual sellers
Educational videos featuring Viager Privilège experts explaining viager in simple terms
Google Display campaigns for intent capture and brand awareness
We designed a senior-optimized experience: large fonts, clean interface, warm tones, and simplified lead forms. Every element built for clarity and comfort.
Once trust was sparked, we re-engaged visitors with playful and compelling content
a lottery-inspired campaign reminding users to take the next step. This full-funnel strategy turned initial interest into qualified leads.
Leads: 2,555
Average cost per lead: 22 D (approx. 5.5 €, when market was around 30€)
Monthly lead volume: ~800 (when competitors hardly reach 200)
Reach: 1.7 million people
Viager Privilège is now the number one lead generation platform in France for elderly property sellers.
A bold creative strategy, combined with a high-performance funnel, helped transform a niche market into a scalable growth engine.
